The Florence Residences Price

From $944k
30 September, 2022

One of the hottest development in Singapore that sold more than 60 units during the 2 months ‘Circuit Breaker’ lock-down period in 2020. The Florence Residences presents home buyers with great value and decent investment option, all in a location that is set to massively benefit from the government masterplan. With sales of this project doing so well in 2020, is it still a worthwhile development to consider in 2021?

What is The Florence Residences price right now?

The Florence Residences price starts from $944k for a 1 bedroom unit of 484sqft and 2 bedroom units here are priced from $1.171m onwards.

Updated The Florence Residences Price List

Unit TypePriceSqftPsf
1 Bedroom$944k484$1950
1 + Study$1.081m527$2051
2 Classic$1.171m635$1844
2 Deluxe$1.296m667$1943
2 + StudyFully Sold--
3 Classic$1.530m936$1635
3 Deluxe$1.674m1012$1654
4 Classic$2.345m1281$1831
4 Deluxe$2.667m1464$1822
5 Bedroom$2.927m1668$1755
Updated 30 September, 2022

The Florence Residences Promotions and Discounts!

Units Price Range

Unit TypeLow PriceHigh Price
1 Bedroom$944k$1.018m
1 + Study$1.081m$1.159m
2 Classic$1.171m$1.332m
2 Deluxe$1.296m$1.382m
2 + Study--
3 Classic$1.530m$1.917m
3 Deluxe$1.674m$2.057m
4 Classic$2.345m$2.394m
4 Deluxe$2.667m$2.667m
5 Bedroom$2.927m$2.927m

Units Psf Range

Unit TypeLow PsfHigh Psf
1 Bedroom$1647$1981
1 + Study$1694$2070
2 Classic$1597$2008
2 Deluxe$1713$2072
2 + Study--
3 Classic$1556$1798
3 Deluxe$1508$1891
4 Classic$1831$1869
4 Deluxe$1822$1822
5 Bedroom$1755$1755

Balance Units and Availability

Unit TypeAvailableTotal Units
1 Bedroom17216
1 + Study472
2 Classic36264
2 Deluxe4292
2 + Study052
3 Classic11232
3 Deluxe14154
4 Classic264
4 Deluxe116
5 Bedroom148

The Florence Residences Review and Project Info

A luxurious club condo concept development, The Florence Residences is one of the three blockbuster new launches in the north-east that is extremely popular in the mass market new launch condominium segment.

Replacing the former Florence Regency, The Florence Residences is a 99-year leasehold condo sitting on a huge site area of 389,236sqft. Offering extensive lifestyle homes, majority of the units here are sitting on North South facing orientation, presenting plenty of unblocked views (towards low rise, landed homes and Hougang Stadium) for residents to enjoy from.

Discover why this is a top-choice development for property buyers seeking a good balance between location, price and investment potential.

Address:81 – 97 Hougang Ave 2
Developer:Logan Property
Tenure:99 years fr Dec 2018
Est. TOP2024 (Q1)
No. of Units:1410 Residential Units
Unit Types:1 to 5 Bedroom Apartments
Building Type:9 Block of 18 Storey Apartments
Carpark Lots:1429 Lots
Site Area:389,239 sqft
Plot Ratio2.8
District No.:19

Units Types and Sizes

1 Bedroom : 474 – 603 sqft

1 + Study : 527 – 667 sqft

2 Classic : 624 – 807 sqft

2 Deluxe : 646 – 915 sqft

2 + Study : 700 – 926 sqft

3 Classic : 893 – 1206 sqft

3 Deluxe : 990 – 1281 sqft

4 Classic : 1270 – 1582 sqft

4 Deluxe : 1389 – 1701 sqft

5 Bedroom : 1668 – 1916 sqft

Monthly Maintenance Fees

Being a mega development with a large number of residential units, will the maintenance fee here be low? What is the indicative monthly maintenance fee at The Florence Residences?

Monthly maintenance fees at The Florence Residences is very affordable, starting from only $200 for its 1 bedroom units and it is only $240 to $280 for the family oriented sized 3 bedroom units.

1 Bedroom – $200

2 Bedroom – $240

3 Bedroom – $240 / $280

4 Bedroom – $280

5 Bedroom – $320

* The estimated monthly maintenance fees are indicative, and may be subject to changes.

The Florence Residences Land Price

Former Florence Regency HUDC En-Bloc
Land Price: $842 psf ppr

The Florence Residences site was acquired by Logan Property via a collective sale under private treaty back in October 2017. This site is the former privatised HUDC estate – Florence Regency, which consisted of only 336 residential units.

What was the land price paid by the developer to win Florence Residences land parcel?

The developer secured the site for Florence Residences at a price of $629million. This equates to a land price of about $842psf ppr (per plot ratio), after factoring in the estimated differential premium of $288million to top up the lease of the site back to 99 years.

At present, the land cost of The Florence Residences is sitting on relatively good value in comparison to it’s other nearby competitor developments.

The Florence Residences Land Cost Vs Other Similar New Launch Condos

Here’s the land cost comparison of The Florence Residences against its other nearby competitor developments:

Development / psf ppr

* The land cost listed above are in psf per plot ratio (psf ppr). This is the developer’s cost before factoring in any building and marketing costs.


The Florence Residences Location Review

Located in a very established matured HDB housing estate, The Florence Residences sits along Hougang Ave 2 and is situated right next to a landed housing enclave.

Being within 10 minutes walk away from Kovan and Hougang MRT, this new development is blessed with a location that offer great conveniences, from transportation to amenities and F&B choices.

What's Nearby?


Kovan MRT – 8 mins walk – 700m

Hougang MRT – 10 mins walk – 800m

Hougang MRT (Upcoming Cross Island Line Station) – 6 mins walk – 500m

The Florence Residences is blessed to be within minutes walking distance to 2 MRT stations – Kovan and Hougang MRT.

And what’s more, the upcoming Cross Island Line will see Hougang MRT becoming an interchange station, making connectivity travel towards the East and West of Singapore even more seamless!


  • Hougang Mall
  • Heartland Mall
  • Midtown
  • Hougang 1
  • myVillage
  • NEX

The Florence Residences is close to a number of popular schools. The most notable being Rosyth School, which is located in Serangoon North.

Rosyth School is one of the only nine primary schools in Singapore that offers the Gifted Education Program, hence making it a top choice school that parents try to get their children into.



[Bonus] Location Potential!

Cross Island Line MRT

Scheduled to be completed by 2030, the upcoming Cross Island Line is set to transform transport connectivity in Hougang. Spanning from eastern Singapore at Loyang, this ambitious MRT line has been earmarked to eventually end in the western part of the Singapore. When fully completed, travel time from the north-east to the west will be significantly improved.

The Florence Residences is just mere minutes walk away from Hougang MRT Station, which has been confirmed to become an interchange station between the existing NorthEast Line and the upcoming Cross Island Line. This is massive potential, as the MRT effect may well easily drive up property value and demand here!

Integrated Development in Hougang Central

Already announced in the government’s masterplan, a new integrated transport hub will be developed at Hougang MRT station. Coinciding with Hougang MRT station being set to become an interchange station, this upcoming integrated development with residential and commercial component will definitely set a high bar in property buyer’s interest.

Over at Buangkok MRT station today, the new launch integrated development – Sengkang Grand Residences is already being transacted at an average of between $1700-$1800psf. And the future integrated development at Hougang is certainly going to see higher prices and psf.

This presents a huge potential window in the current Florence Residences prices.



The Florence Residences has labelled itself a ‘Club Condo’ equipped with 128 fantastic facilities spanning over 12 amazing clubs. Every facility here has been designed to surpass expectations, with reveling lifestyle activities to keep residents refreshed every single day.

The landscaping concept is also unique and appealing, with it being strongly planned and inspired by a Biophilia design (love of nature).

Adding to the luxurious homes, concierge services have also been included in this condominium for the maximum indulgence and convenience for every resident’s needs.

  • 80m Island Pool
  • Wellness Salt Pool
  • Hydrotherapy & Jacuzzi Pools
  • Lush Landscaping & Gardens
  • Kids Pool & Playgrounds
  • Gourmet / Alfresco Pavilions
  • Club Houses
  • Gym & Fitness Facilities
  • Jogging Track
  • Tennis Court

Quality Homes

Indulge in luxurious and sophisticated homes with quality fittings and finishes for your best enjoyment.

Here’s what you can expect:

Smart Home System:

  • Smart Home Gateway
  • Camera and Digital Lockset


Quality Branded Appliances and Fittings:

The Florence Residences Floor Plans and Site Plan


The Florence Residences Showflat Location and How to Get There

This project is blessed to be able to have it’s showflat built right next to the actual development site. So where is The Florence Residences showflat located at?

The Florence Residences showflat is located between Hougang Ave 2 and Hougang Ave 10, and is just right opposite the actual site where Florence Residences is undergoing it’s construction. The nearest MRT to reach the showflat is Hougang MRT, where it is a 8 minutes walk away. For drivers, the carpark entrance is along Hougang Ave 10, which is directly opposite the Hougang Stadium.

The Florence Residences Developer


The Florence Residences is developed by Logan Property, an established Chinese developer.

Founded in 1996, Logan Property Holdings Company Limited is an integrated property developer focusing on residential property development in China, mainly the Guangdong Hong Kong-Macao Greater Bay Area.

It has been listed on the main board of the Stock Exchange of Hong Kong since 2013.

The Group has Grade-A qualifications in property development, general contracting of construction as well as engineering design, and is one of the best property developers in China.

In 2020, the Group was ranked 22nd in the China Top 100 Real Estate Developers and 3rd in the Top 10 Most Profitable Companies., with its brand and overall strength being highly recognized by the market.

Entering the local Singapore market with their successful first foray on Stirling Residences launch, The Florence Residences is their second development here, which they will look to set another high benchmark standard.

Current on-going projects
  • Stirling Residences
Some past completed projects

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